Lara Dalinsky

Experience


Freelance Designer
September 2015 – Present

Location: Seoul, South Korea (relocating to Los Angeles end of August 2018)

  • Lead designer who uses a strategic and thoughtful approach to express her client's voice across print and digital from concept to completion.

  • SKILLS: logos and identities, brand building, publications, marketing collateral, front-end web and digital design, photography and retouching, basic video editing in Premiere, Microsoft Office, knowledge of HTML & CSS, print + digital design, social media assets, trade shows, infographics, illustration, blogging, presentations, empathetic team player

  • Created the brand and website for salon, Stylists at North. Increased click-throughs and traffic to its site by over 60% through email and social campaigns. Developing packaging for its retail line.

  • Assisted Hourglass Cosmetics with the creation of digital assets and social media videos, marketing emails, retouching and color-matching photography. 

  • Designs online lookbook catalogs, blog and social media graphics, brochures, and online/print ads for The Vision Council and its fashion brand, Eyecessorize. 

  • Developed the logo, digital assets, promos, merch, and environmental graphics for DC VegFest, an event attended by over 20,000. 

  • SAMPLE CLIENT LIST: Hourglass Cosmetics, AFAR Media, Vessence, Compassion Over Killing, Humane Society of the United States, The Vision Council, Stylists at North, PDK International, Markitecture, Vikriya Lab, Mind the Mat, Trident Crossfit, Pretty People Boutique


Lara is an extremely talented and professional graphic designer, brand developer, photographer, website designer, and so much more. We gave her a very broad overview for a logo and she produced the perfect design that captured everything we wanted.
— Laura Rose Schwartz, Owner of Vikriya Lab

Art Director at Vessence (formerly Belmont Inc.)
December 2009 – September 2015

Location: Alexandria, Virginia

  • Worked as lead designer on corporate identity and campaign projects for clients that include the U.S. Capital Visitor Center, United Way, United Negro College Fund, Gates Millennium Scholarship, Navistar Defense, The British Council, President's Lincoln Cottage, and FedBid. Acted as a project coordinator with clients, freelancers, and vendors.

  • Supervised over 200 design projects for the U.S. Capitol Visitor Center (CVC) during a two-year contract, including the development of retail products, visitor collateral, and internal communications. Recruited a designer to work onsite.

  • Managed and art directed the National Association of Professional Employer Organizations’ monthly magazine, PEO Insider. Collaborated with editor to brainstorm cover and feature concepts, plus output a 48-56 page issue within a two-week turnaround.

  • Created Vessence's new identity and website. Helped develop its new name during the re-branding process. Produced an inspirational gift line of postcards, graphic tees, journals, and e-books for Vessence's Etsy store. Responsible for setting up and maintaining the e-commerce shop.

  • Designed the brand and website for Vessence's #WeLiveBig (WLB) movement. Promoted Vessence and WLB brands on social media, increasing FB reach by over 400% and Twitter by 50%. Coverage of projects featured on the Today Show, Forbes, The Washington Post, Aljazeera, and ABC News.

  • Produced advertising campaigns, international large-scale exhibits, and social media graphics for Navistar Defense. Helped the company update its brand standards, maintain sales collateral, lay out marketing emails, and increase social media presence.


Lara’s style is versatile for the many different kinds of clients with whom we work. She is the designer I trust with the design work for my company because she has the ability to really listen and get into the heart and soul of the person for whom she’s designing.
— Nancy Belmont, CEO of Vessence

Senior Graphic Designer at Bremmer & Goris
September 1999 – December 2009  

Location: Alexandria, Virginia

  • Created identities, print, and web collateral across various platforms for clients that included The Vision Council, ASCO, World's President Organization, and ICBA.

  • Managed the design of National Association of Professional Employer Organizations’ monthly industry magazine, PEO Insider for nearly 10 years. Produced layouts for other publications that included Ms. Magazine, Herend Porcelian's White Gold catalog, and Billing World.

  • Conceptualized and executed the identity, promos, social media, and video production for Washington Gas' "Energy of the City" campaign.

  • Established the look of NISH's "AbilityOne" awareness campaign. Art directed series of photo shoots for print and web advertisements.


Lara is the best kind of graphic designer; she’s both talented and knowledgeable about business needs. Lara was always able to deliver clean, creative, and consistent designs while balancing an extremely high work-load. She had a can-do attitude, always met deadlines, and was excellent at prioritizing. Additionally... her sense of humor, passion for life, and smile were contagious.
— Nicole Taylor, Project Manager at Bremmer & Goris

Freelance Designer for Compassion Over Killing
2005-2015

Location: Washington, DC

  • Designs a wide range of event and organizational collateral that includes restaurant guides, event invitations, campaign graphics, billboards, mailers, and web/social media graphics.

  • Developed the identity and produces collateral, ads, social media graphics,and exhibit material for VegWeek and the annual DC VegFest. DC VegFest has grown from 3,000 to over 20,000 attendees since its inception with the help of my design support.

  • Re-designed and produces COK’s 16-page semi-annual magazine, Compassionate Action.

  • Managed and updated COK's seasonal Vegetarian Guides to Washington DC, Baltimore, Los Angeles, Austin, and San Diego.

  • Created and conceptualized nation-wide print ad campaign for "Hard Boiled Truth.


I’ve known and worked closely with Lara for over 12 years (and counting). Her passion, creativity, authenticity, and positive energy shine through in her work as well as her personality. As a freelance designer, she’s been very flexible and accommodating with our schedules and always, always meets deadlines.
— Erica Meier, Executive Director of COK

Visual Information Branch Assistant at the Bureau of ATF
Summers of 1996 – 1999

Location: Washington, DC

  • Contributed to the the development and production of print collateral.

  • Illustrated characters and created design for ATF Kids website

  • Operated photo lab, developing and printing film for the agency.

  • Helped set-up and photograph portraits, events, and product shoots.

  • Assisted in video camera work and production.


Design Intern at Girls Life Magazine
October 1998 –  May 1999

Location: Baltimore, Maryland

  • Produced editorial layouts and advertisements for the nationally distributed publication.

  • Maintained and updated web page content.

  • Assisted art director in selection of published material.


 
 
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Other Passions:

TRAVEL

Founder of the independent travel website enroutetraveler.com. Produces articles, photography, videos, and collaborates with PR firms and brands, like Kimpton Hotels and Eagle Creek, to create engaging content.

Local Expert to Seoul, contributing writer, and freelance photographer for AFAR Media.

Intrepid adventurer who has visited over 35 countries.

Fluent in French and speaks un poco de español.

Former Ambassador to FIG Clothing, a women's travel wear label.


WELLNESS

Certified Zumba instructor who's been teaching on the side since 2010. Known to strike a pose in the office.

Avid practitioner of yoga and barre. Ambassador to the nOMad yoga community. 

Vegetarian involved with animal advocacy since 1995.

Served on Board of Directors to Motion Mania Dance Company and BalletNova Center for Dance.


COMMUNITY

Secretary for the SAMA Spouses' Club (Seoul Association of Military Attachés) from 2017-2018. Promoted club events and took an active role in organizing a fundraising auction that raised nearly $10,000 for an area homeless center. 

President of the Photography Club to U.S. Embassy in Seoul from 2016-2017.

Volunteered to perform student portfolio reviews at The Art Institute of Washington from 2012-2014. 


EDUCATION

Graduated magna cum laude in 1999 from the Notre Dame of Maryland University with a BA in art and design.

Recipient of the private university's Presidential Scholarship, an academic merit scholarship that covered full tuition for four years.


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