Lara Dalinsky
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Navistar Defense

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Navistar Defense

 I acted as the lead designer on the Navistar Defense account, a company that engineers and produces military vehicles. I updated the company's brand standards, produced and art directed sales collateral, designed ad and email campaigns, increased social media presence, and output numerous large-scale exhibits.

Collaborators: Vessence (previously Belmont Inc.) and Amy McCaskill, Marketing & Communications Manager at Navistar Defense.

 

 Created graphics for social media campaigns.

Created graphics for social media campaigns.

 Developed concepts for campaign and magazine advertisements.

Developed concepts for campaign and magazine advertisements.

 Output numerous exhibits and supporting collateral for international trade shows.

Output numerous exhibits and supporting collateral for international trade shows.

 Interactive iPad presentations stationed at exhibits and used by sales team.

Interactive iPad presentations stationed at exhibits and used by sales team.

 Art directed, managed, and designed sales collateral.

Art directed, managed, and designed sales collateral.

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 Maintained family of vehicle sale sheets.

Maintained family of vehicle sale sheets.